What We Do
Dog Ear Creative specializes in college, university, and alumni audience engagement through communications strategy, brand storytelling, and publication design.
What Makes Us Different
We think holistically about your audience, your school’s messaging strategy—and where the two connect. We operate as an extension of your in-house communications and creative teams, working collaboratively as a unit. We form lasting, impactful relationships that ultimately serve your institution’s audiences better.
Publication Redesign
We’ll collaborate with your in-house publications team to deliver exciting storytelling, revitalized design, and more engaging publications. Our team’s deep higher ed experience allows us to build a strong connections with institutional audiences—both internally and externally.
Assessment & Critique
We offer detailed evaluations of the strengths and areas for improvement of existing communications vehicles, along with suggestions for a way forward. For university magazines considering a redesign—or just in need of a shake up—this is often a vital first step.
Digital & Legacy Strategy
Determining the right mix of content and media for higher ed audiences in today’s rapidly evolving audience landscape is a major challenge for college and university communications teams. We can strategize the most effective vehicles for connection and engagement.
Content Scouting
Our team uncovers the hidden stories you may be missing, with a particular focus on topics and profiles that will resonate with your unique audience. We’ll flesh out the foundations of each story and develop strong pitches based on each client’s needs and content streams.
Communications Planning & Execution
Sometimes knowing where and how to start are the highest hurdles. Other times, you just don’t have the staffing to capitalize on your ideas. We’ll help guide an efficient process from discovery to delivery for everything from one-off print alumni magazines to complete digital overhauls.
Editorial & Design Workshops
Our tailored workshop programs can provide your in-house team with essential skills and tips that integrate best practices in storytelling, editing, and design—and how they can come together to drive more effective engagement with college and university audiences.
