Following a thorough critique of the Johns Hopkins Bloomberg School of Public Health’s magazine old design and content, Dog Ear led a redesign of the school’s flagship publication, introducing a relevant, modern design aesthetic and a more digestible editorial structure. The resulting publication, Hopkins Bloomberg Public Health magazine, which launched in October 2014, straddles the line between industry-focused periodical and generalist magazine, tackling subjects that appeal to public health professionals, policy makers, and general readers alike.