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What We Do

Dog Ear Creative specializes in college, university, and alumni audience engagement through communications strategy, brand storytelling, and publication design.

What Makes Us Different

We think holistically about your audience, your school’s messaging strategy—and where the two connect. We operate as an extension of your in-house communications and creative teams, working collaboratively as a unit. We form lasting, impactful relationships that ultimately serve your institution’s audiences better.

  • Publication Design

    We’ll collaborate with your in-house publications team to deliver exciting storytelling, revitalized design, and more engaging publications. Our team’s deep higher ed experience allows us to build strong connections with institutional audiences.

  • Digital & Print Content Strategy

    Determining the right mix of content and media for higher ed audiences in today’s rapidly evolving audience landscape is a major challenge for college and university communications teams. We can help you strategize the most effective vehicles for connection and engagement.

  • Communications Planning & Execution

    Sometimes knowing where and how to start are the highest hurdles. Other times, you just don’t have the staffing to capitalize on your ideas. We’ll help guide an efficient process from discovery to delivery for everything from one-off print alumni magazines to complete digital overhauls.

  • Editorial & Design Workshops

    Our tailored workshop programs can provide your in-house team with essential skills and tips that integrate best practices in storytelling, editing, and design—and help you define how they can come together to drive more effective engagement with college and university audiences.

  • Content Scouting

    Our team uncovers the hidden stories you may be missing, with a particular focus on topics and profiles that will resonate with your unique audience. We’ll flesh out the foundations of each story and develop strong pitches based on each client’s needs and content streams.

  • Assessment & Critique

    We offer detailed evaluations of the strengths and areas for improvement of existing communications vehicles, along with suggestions for a way forward. For university teams looking to reshape their messaging or magazines considering a redesign (or a refresh),this is often a vital first step.